Coaching for Artists and Creatives

A six-month 1:1 coaching programme for artists and mid-career creatives who are stuck in the mud and have lost their artistic passion.

Build a solid foundation for your freelance work and live not only your artistic freedom but also your entrepreneurial freedom.

I will walk with you from being...

  • the stressed, frustrated artist who is not where she wants to be professionally and has great doubts about herself and her work, to the self-confident artist who lives and loves not only her artistic but also her entrepreneurial freedom.

  • the artist with chaotic time management, who constantly gets side-tracked and postpones important projects, to the artist who structures his time effectively and clearly in order to finally have more space for what drives him - for his projects and his artistic processes.

  • the insecure artist who has painstakingly acquired business management skills to the self-confident artist-entrepreneur who knows her abilities, actively pursues further training and takes herself seriously as an entrepreneur.

  • the artist who feels isolated and insecure as a freelance entrepreneur to the artist who consciously seeks support to develop his skills and advance his artistic work.

  • the introvert who finds networking superficial and exhausting, to the artist who builds a trusting network based on genuine, valuable and enjoyable relationships.

Is this how you feel right now?

You have already invested so much in building your creative career, overcoming numerous difficulties with plenty of courage and nerves over many years. And now you're at a point where you no longer know what you're putting all this effort into. Is it all still worth it? The question of whether you still want this challenge of being an artist at all is bothering you and draining your energy.

Your quiet time in the studio has become less and less over the years and when you do manage to get there, there's no more flow in your work, just stress and anxiety because it's not good enough anyway.

You don't really know where to go for support because everyone in the art market or your field seems to be a competitor and there are few real, trustworthy connections.

Networking feels fake and superficial to you. You can't connect your deep thoughts and interests with it at all. It feels like door-to-door selling rather than building relationships with people you like.

If you’re nodding along right now, rest assured:
You are in the right place.


I know these issues very well, both from my own experience as an artist and from supporting many artists in my coaching sessions and teaching at an art academy.

It's quite exhausting to tackle all of this alone. Honestly, I've tried for many years and I have to say that since I've been getting support myself, I've put on seven-league boots.

That’s why I completed a coaching training and now offer you my concentrated expertise, so you can finally put on your own seven-league boots and make huge strides forward.

Marcelo Ferreira Gustafsson

Artist

“Before entering Jasmin’s coaching program I had trouble seeing myself as the center of my business and as a professional practitioner within the field.

Jasmin’s method of stepping in to the burning point of the issue in order to regain control of the fear was a good exercise that will stay with me.

I have gained deeper insights to my own patterns and gained several methods to faster locate and regain control of the fears that have prevented me to see myself as a professional.”

Let’s chat!

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Let’s chat! *

In my artistic work, I have spent many years observing the characteristics of the nettle and applying them to my life.

It teaches us to feel our boundaries and to interact consciously with others. It grows abundantly in nutrient-rich soil and transforms used material into new fuel - a capability we humans can also use mentally and emotionally.

Through its many applications, it shows that authentic presence and sustainable action lead to rich rewards.

In my coaching, I support artists and creative people in integrating these principles into their own lives and work.

Create Nettle abundance: In the right location, this wild plant grows and thrives magnificently.
Imagine, you live both your artistic and entrepreneurial freedom.
You immerse yourself in lively, creative work phases again.
You really enjoy going to the studio again.

Enjoy Nettle Sovereignty: No matter how many times she’s been cut back, the nettle grows where she feels comfortable.
So that you can rely on yourself because your confidence and self-care are well established.
You have learnt to let your inner voice guide you through the process of implementation. You know which voice is your inner critic and which is your passionate intuition.
You know why you are putting in all the effort to realise an artistic project.

Get your nettle composting powers going: Turn all your mess into nourishing fertiliser.
So that you no longer fear failure and start experimenting playfully, with open curiosity. Beating yourself up is a super intense energy drain.

Work from Nettle clarity: She is the here-and-now plant; touch her carelessly, and you're fully present again.
Know that you make decisions quickly and clearly. This frees up time and energy for your business development. Procrastination is a thing of the past.
You understand where your individual situation meets structural issues. This allows you to make more targeted changes to the things that are within your sphere of influence and try out new approaches.
You face your doubts during the artistic process with clarity and confidence.

Communicate Nettle boundaries: She communicates her boundaries with extraordinary certainty through her stinging hairs when touched carelessly.
Overload and anxiety still greet you sometimes, but no longer on a daily basis. You no longer let them slow you down, instead you take them along on your journey and they become quieter and quieter.
You communicate your business needs clearly, for example, in collaborations with galleries, publishers, labels and customers.
You finally relax on vacation and take breaks in your everyday life as a freelancer without feeling guilty.

Tend to your Nettle roots: Her rhizome forms large, lush networks that allow her to grow abundantly, that enable her to stand well and that make food readily available everywhere.
Enjoy how you comfortably and calmly take your place in this world because you feel you belong.
You know your values well and have developed steps on how to align your work with them and how your work communicates your values. For example, you have developed a book project that gets to the heart of your activist issues.
You know your goals and the steps that lead you there.
You know how important your project is for the world. Imagine if your favourite song had never been written. You know that your project is that favourite song for someone.
You network in your own way. You feel comfortable in contact with other people and inspire them with your work.

Get the support for all the freedoms you need.

How we can work together

The Leaf

Füge deine Preisstrategie hinzu. Erwähne dabei wichtige Details wie den Wert, die Dauer der Dienstleistung und warum dein Angebot einzigartig ist.

The Big Stinging Nettle

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The Small Stinging Nettle

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About Me


I have been making art for 20 years, studied at two art schools and taught at an art academy for 6 years. In 2023 I completed my coaching training at the Life Coach School.

I know what it means to immerse myself in artistic and creative processes, to get lost in them and to peel myself out again. At best, with new work that surprises me and with a strength that comes from deep within me.

I know the doubts that won't let go and the inner drive to keep going with my projects. I know what failure feels like, in all its drama and the exhausting daily grind. I know what success feels like, the great relief, the joy and the realisation that visibility can also be uncomfortable. As a teacher at an art academy and as a coach, I have already supported many people through these processes and now offer you my focused expertise with the coaching programme "The Stinging Nettle".

I have seen time and again how artists and creatives do not see themselves as entrepreneurs and only focus on their artistic freedom. Entrepreneurial freedom often takes a back seat, even though it is just as important. This is not out of ignorance, but because we have learnt it that way.

It's time to set this straight!

Are you curious about what others say about my coaching?
Testimonials from my clients

  • I knew Jasmin as an artist before and I really like her practice and the way she communicates it.

    Initially, I was afraid to open to a professional in my field, whom I highly respect. But soon, I realized that the fact that Jasmin is also my colleague, is an important value and with her expertise and extraordinary empathy I was able to face the fear of appearing completely incompetent.

    Many obstacles are related to emotions, which are sometimes difficult to control in everyday life. As I have another job and am a mother, I have to manage my emotions and time constantly.

    These different roles during busy days may mix up and cause chaos. Although many things can go on parallel, Jasmin helped to be able to focus with different techniques.

    For me, the most valuable lessons were: How to calm down and focus during a chaotic and busy period. How to analyze and pay attention to the moments when decisions are made.

    I had never experienced coaching before. I have been to therapy. In coaching I had to contribute a lot myself.

    It is a bit like a creative partnership, where you must consider a lot of details yourself to achieve the desired result with new qualities still unknown for you. During the sessions I had to change my own perspective several times to see the big picture.

    If you are inspired by Jasmin's social media posts and reading her programme, there is no need to be afraid of joining. Don’t postpone the decision to start working on yourself.

    I am very grateful to Jasmin for the time we spent together and also for the difficult questions that took me out of my comfort zone and allowed me to look at my concerns with a fresh eye.

  • "After coaching with Jasmin, there has been a very positive change in how I make decisions.

    There's a new lightness, and I've gained a much better sense of my intuition. I've become much more playful; everything isn't so terribly serious anymore.

    During our coaching, I realized that I was expending an immense amount of time and energy on the decision-making process, and I'm truly tired of giving so much energy to it.

    Now, I simply decide because I've become more relaxed. I no longer procrastinate my decisions. Procrastinating decisions is not productive. It's very worthwhile to shorten this struggle.

    In the coaching sessions, Jasmin organized my jumble of thoughts and feelings and made tangible for me.

    Her questions made my thought processes and individual problems very concrete, making them much smaller and solvable. We sorted out the big dramas and very banal little things."

  • "Coaching with Jasmin was great, because it focused clearly on my project, and I had all the space I needed for it.

    That's also the difference to therapy. There, you can't spend hours talking about the work process and developing concrete solutions.

    Coaching is much more concrete, structured, and forward-looking than therapy, and therefore, it has its own unique value for me."

  • During coaching with Jasmin, I unlocked an important connection: I realized why I was feeling resistance towards my goldsmithing routine. I now see that I had tied the entire burden of my financial security to it. In itself, it's a beautiful craft that allows me to work freely and creatively, and I’m grateful that I can sustain myself through it.

    This understanding doesn’t completely erase the pressure and worries I sometimes feel, but it helps me separate them more consciously from the actual work. I now have a deeper appreciation for what I do.

    I absolutely love the journeys into the subconscious, they have given me important insights. It's very easy for me to draw strength and new ideas from these experiences. This will influence my painting, it feels very alive and is more of a dynamic process that has been set in motion.

    Since I didn’t come into the coaching with major problems, I realized that Jasmin’s coaching doesn’t have to be problem-oriented. It can also be a fully immersive, creative, and inspiring adventure. So amazing!

Florian, Artist


"A significant change through coaching with Jasmin is that I've found a much gentler approach to my self-criticism. This has allowed me to make space for my thoughts, which can now just be and also have their validity.

I've become more confident and stand much more firmly by my viewpoints, and consequently, I can act accordingly.

Particularly helpful was improving my relationship with unpleasant thoughts and feelings, especially concerning my work, career trajectory, and interactions.

As a result, I've found myself choosing more often to go out and be more active. I've reconnected with galleries and colleagues and confidently presented my work.

One exercise where I confronted uncomfortable feelings was particularly valuable. It allowed me to give these feelings space and to acknowledge them.

Additionally, Jasmin's questions helped me to challenge and reflect on my thought patterns.

I recommend Jasmin's coaching to those who are emotionally and mentally stuck in their creative endeavours.

Jasmin's work is for people seeking to engage with their own thought patterns and emotions.

The tools you learn are geared towards personal development and are not purely pragmatic, business-organizational tools like marketing.

The coaching enables you to find yourself and your own values; it's not about optimization."

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Coaching – Deutsch